SEO is the most discussed topic on the internet. Everyone who is directly or indirectly related to digital marketing has this word in his/her vocabulary. All businesses want SEO for them, so why do the myths live on. Let me confess, some of the myths we are going to discuss are riotous while some of them might hurt you, ouch! Reality is important to reveal, right? So, let’s get started.
Myth 1: SEO is dead
Reality Evolution doesn’t mean that technology is dead. SEO is not at all dead, it is just evolving. If an Operating System is being discovered, it doesn’t mean that the operating system is dead; it just means that the operating system is updating.
Bottom-line Only the old ways of doing SEO have died, not SEO. I repeat, NOT SEO!
Myth 2: Optimizing site with Google means you’ve covered all other search engines
Google is the only search engine which your site requires to optimize with.
Reality Google search engine incorporates only 60% of the optimization. Rest of it is utilized by other search engines like Bing, Yahoo, Baidu, AOL, Ask.com, Excite etc.
Bottom-line You should target at least top 3 search engines to get better optimization of your site.
Myth 3: SEO is alchemy
SEO is magic! You need only SEO to increase your website search engine results.
Reality SEO is not bovine feces. Basically, SEO is the process of making sites clings to the algorithms of search engines in order to expand site traffic. What actually SEO do is not magic, but an earned knowledge after the hands-on experience. Good SEO’s can increase web traffic, whereas bad SEO’s may just do blunders.
Bottom-line Remember! You’re not paying SEO for the time they invest to increase your site ranking, but you’re paying them for the knowledge they have. It differs!
Myth 4: Content is King!
Content is all that you need for the top rankings of your site in the search engine. Use long content and include as many of the keywords as you can.
Reality Content is essential but we can’t rely upon the content only. But you should also use links within it. Interlinking and backlinks with the content can make a perfect combination.
Bottom-line If you have the best content but no links, your site will not get much visibility. Links are Content to harmonize each other.
Myth 5: Replicated content is a penalty
There must be unique content to save your site for the duplicity penalty
Reality Google does have plagiarism filter but there is a reason behind it. In reality, if Google found identical content, then it is not possible to rank both sites for the same query. It will keep and rank only one. And actually, this makes sense. Why would you display the same content type multiple times?
Bottom-line Too much of duplicate content is discarded by search engines because of the Panda algorithm. Make sure your titles and descriptions are unique.
Myth 6: XML Sitemap increases the ranking of a site
Installation of XML Sitemap can boost your rankings on search engine
Reality Sitemap is not at all related to the rankings on a search engine, rather it makes your site crawlable. Sitemaps provide information about your website. Install “Google XML Sitemaps generator” tool on your WordPress site.
Casey Henry once experimented with sitemaps to find out whether they can magnify search rankings or not. The results were astonishing! When a sitemap was submitted, the average time for Google was 14 minutes and for Yahoo, it was 245 minutes in total. When no sitemap was submitted, it took 1375 minutes for Google to crawl and 1773 for Yahoo. The averages were for 12 posts in total. 6 for sitemaps submitted and 6 for sitemaps not being submitted.
So, sitemap helps search engines to crawl.
Bottom-line Perfectly indexed sitemaps can help your site visibility quickly on the search engines and improve the visibility of your site in the long run.
Myth 7: Meta Tags are not necessary
Content and keywords are everything required for the ranking of a site. The existence of Meta tags may/may not necessary.
Reality Meta tags are enclosed within opening and closing of <meta> </meta> HTML tags. The main purpose of meta tags is to show preview for a specific webpage. The text written inside the opening and closing of meta tags is known as Meta Description.
Bottom-line Use the following tips for the creation of Meta tags:
- Descriptive: Make descriptive Meta tags by following the “Wh” formulas like “What”, “Who”, “When”, “Why”, “Where” and “How”. Use these formulas in meta description
- Short: Make a concise description of meta tags of about 160 characters or less
- Unique: Make unique meta description for each page of the website
Myth 8: Reacting quickly on the update of the search engine
Every time when the search engine updates its organic search ranking algorithm, you need to update your website quickly to stay progressive.
Reality It is apparent that every search engine will improve its algorithms. If Google updates its search algorithms 500 times a year then would you update your website 500 times? The only need to worry about is the update in major algorithms. Be smart enough!
Bottom-line No one is going to win an award for revamping their site with the panics! Just wait and see if your site is impacted by the update or not. Positively done SEO will not affect your website, rather it will nurture it.
Digital marketing is a hungry market. You need to feed your website more often if you want to rank your website at the benchmark of search engines. Every marketer is focused on increasing the ranking of the website, but leaving the orthodox myths is required if you want to achieve the desired results. So, focus on creating human followers for your site, not the bots! Have your say in the comment section below. Happy reading!